| Page speed and Core Web Vitals | Adequate for a simple page; degrades with unoptimised photography | Custom coded to a 90+ PageSpeed target on mobile and desktop, guaranteed |
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| SEO control | Basic fields; limited control over deeper structure | Full control plus a page architecture built for locations and service areas |
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| Schema and structured data | Minimal, and mostly not under your control | Generated from the visible content: business, service, FAQ, breadcrumbs |
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| AEO and GEO readiness | Not a feature of the product | Answer-first copy, visible FAQ blocks, llms.txt, consistent business facts |
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| Hosting and security | Included in the subscription | Included: edge hosting, SSL, CDN, DDoS protection, unmetered bandwidth |
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| Maintenance burden | Yours, in their editor | Ours: 5 revisions a month of any size, within 2 to 5 working days |
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| Who does the work | You | Designers, developers and writers on the plan |
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| Content and blog | Basic blogging, rarely used after the first post | 2 to 3 researched articles a week, written for your niche |
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| Design quality | Template-led and quickly recognisable as such | Designed around your menu and brand, one system across every page |
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| Accessibility and policy pages | Your responsibility | Accessibility-minded build plus restaurant-specific policy pages |
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| Cost model | Low subscription, plus the commission and time it does not remove | One monthly fee, build fee after launch, ordering on your own domain |
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| Lock-in and ownership | The site stays in the builder; the domain is yours if registered in your name | Domain in your name, content export on cancellation, 2 business days notice |
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